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Writer's pictureJentse Vlaminck

Over A Year of Sweet Success with Marabou

Over A Year of Sweet Success

AZUR Media & Photography’s Partnership with Marabou Germany and Brand Upgrade GmbH

At AZUR, we’re passionate about storytelling through visual content, and nothing makes us prouder than when our work helps amplify beloved brands. Since March 2023, we’ve had the privilege of working with the renowned Swedish chocolate brand Marabou, managing their social media content for the German market. However, this partnership wouldn’t have been possible without the key role of Brand Upgrade GmbH, the innovative media company that brought us all together.


What is your favourite chocolate flavour.
Marabou Ad

The Power of Collaboration

How a Year of Sweet Success with Marabou all Started

Our journey began when Brand Upgrade, the media and communications agency responsible for Marabou’s social media in Germany, reached out to us.

Brand Upgrade, with its vast experience in bridging top brands with creative media solutions, saw the potential in our creative team and entrusted us with the task of managing and elevating Marabou’s digital presence.

Through this three-way collaboration, our mission became clear: craft compelling, engaging social media content that captures the fun, indulgent spirit of Marabou while ensuring their message resonates with the German audience.



Crafting Marabou’s Social Media Story

Since March 2023, AZUR Media & Photography has been the creative engine behind Marabou’s social media content in Germany. With Brand Upgrade GmbH managing the overall strategy and communication, we’ve been able to focus on producing visually stunning content that excites Marabou’s followers and attracts new chocolate lovers.

Here’s a snapshot of our creative contributions over the past year:

  • High-Quality Product Photography: We’ve developed visually rich images that highlight Marabou’s chocolate in all its mouthwatering glory. Through creative styling, lighting, and composition, we’ve made every post as irresistible as the products themselves.

  • Dynamic Reels & Short Videos: Our team has designed captivating reels and short videos that showcase everything from product launches to customer testimonials, holiday specials, and fun ways to enjoy Marabou chocolate. These videos not only engage followers but also help broaden Marabou’s reach within the German market.

  • Playful Animations: With our expertise in animation, we’ve introduced playful, interactive content that brings Marabou’s brand to life, keeping the feed fresh, fun, and always relevant.


Marabou is the perfect snack for a summer day at the beach
Summer ad

A Three-Way Success:

The Workflow with Brand Upgrade & Marabou that became A year of sweet success

The success of this partnership is built on strong communication and seamless collaboration between all three parties: Marabou, Brand Upgrade GmbH, and AZUR Media & Photography.


Brand Upgrade plays a crucial role in overseeing the broader strategy for Marabou’s German social media presence. As the bridge between Marabou and us, Brand Upgrade ensures that both the brand’s vision and the needs of the market are fully aligned with the creative content we produce.



Our Creative Process: With clear direction from Brand Upgrade, AZUR Media & Photography is able to dive deep into the creative process. Whether it's developing new concepts, shooting campaigns, or creating interactive animations, our team focuses on turning ideas into visual stories that connect with Marabou’s audience.

This setup has allowed us to focus on what we do best—producing high-quality, engaging content—while Brand Upgrade GmbH handles the coordination and ensures everything is aligned with Marabou’s brand goals. The trust and synergy between all three teams have been essential in keeping the workflow smooth and productive.


The Impact

Growing Marabou’s Digital Presence in Germany

Since taking over Marabou’s social media content for the German market, the results have been incredibly rewarding. We’ve not only strengthened Marabou’s online presence but also deepened their connection with their German audience through creative, compelling content that truly captures the brand’s essence.

Our content has played a key role in driving engagement, increasing follower growth, and creating buzz around Marabou’s product releases and campaigns. Whether it’s a beautifully shot product photo or a short reel featuring fun ways to enjoy their chocolate, we’ve made sure that Marabou’s social media platforms in Germany reflect the brand’s playful, indulgent spirit.


Pick your crunchy chocolate flavour
Oreo or Daim?

Looking Ahead

More Sweet Success to Come

As we celebrate more than a year of collaboration, we’re incredibly excited about what the future holds. Our partnership with Marabou Germany and Brand Upgrade GmbH continues to grow stronger, and we look forward to pushing creative boundaries even further in the coming months.


At AZUR Media & Photography, we believe that the best collaborations are built on shared vision, trust, and mutual respect. Our partnership with Brand Upgrade GmbH and Marabou has been a perfect example of this, and we’re excited to continue creating innovative, engaging content that delights audiences and brings brands to life.

Here’s to many more years of sweet success—and to creating even more irresistible moments for Marabou’s loyal fans!


Thank you to Brand Upgrade GmbH for entrusting us with this incredible journey, and to Marabou for letting us tell your story in the sweetest way possible.

The AZUR Media & Photography Team



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